Located in central Lithuania, this historic town is known for its cozy atmosphere and rich cultural past. Once a key trade and defense point, it now invites visitors with its well-preserved Old Town, interwar architecture, and scenic Šventoji River. Tourists enjoy museums, churches, and local festivals celebrating heritage and crafts. Locals value the town’s quiet pace, strong community, and accessibility from major cities. It's a great place for history lovers, weekend explorers, and those seeking authentic Lithuanian charm away from the crowds.